Jay-Z‘s Roc Nation and the NFL are involved in a partnership.
Jay-Z is making very big moves; the billionaire rapper’s label has signed a major contract with the NFL. Apparently, in the newly signed partnership, Jay‘s Roc Nation will become the NFL’s new “live music entertainment strategist”. This is surely big news for the money man, because it means Roc Nation would be involved in the NFL’s major social initiatives. Based on the partnership, Roc Nation would also be very much involved with the Super Bowl Halftime Show, and also bring in talent to perform at NFL events.
The partnership comes following recent boycotts from both people and artists who support Colin Kaepernick leading to a drop in TV ratings.
Speaking to The New York Times Jay said;
“The NFL has a great platform, and it has to be all-inclusove. They were willing to do some things, to make some changes, that we can do some good.”
Jay-Z will now be very much involved in the ‘Inspire Change‘ initiative, the league’s social justice campaign.
The new partnership deal is expected to be announced on Wednesday by both Roc Nation and the NFL. Although the its financial terms were not disclosed, ESPN reports that it is a long term partnership.
In a statement, NFL Commissioner, Roger Goodell, explained that the new partnership would keep the league in check when decisions are to be made. He said;
“We don’t want people to come in and necessarily agree with us; we want people to come in and tell us we can do better. I think that’s a core element of our relationship between the two organizations, and with Jay and I personally.“