Business

What We Can Learn From Okanagan Cultivators Marketing Strategy

Growing any company is not an easy task, however, Okanagan Cultivators have managed to grow exponentially. This has happened because they have implemented a wide range of marketing strategies, all of which have successfully helped them with growing their business and allowing their company to thrive.

If you are interested in learning more about the Okanagan Cultivators’ marketing strategies, this article can help you quite a lot. The text below will feature some of the best marketing strategies of Okanagan Cultivators, all of which can assist you with your business. Let’s take a look at what you should implement:

1. Utilizing Social Media Websites is Important

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There is a reason why you should not ignore any social media websites, which is something this company understands. Social media platforms such as Instagram, Facebook, and Twitter can be used for showcasing all of your products, but more importantly, it can be utilized for reaching your targeted audience and gaining new consumers.

Besides allowing you to do the aforementioned things, you’ll also be able to engage with your audience, which is extremely crucial in all stages of your company – from the beginning to an enterprise. Engaging with your audience and including them in some key decisions such as choosing a new logo or motto.

2. Explaining Everything is The Key

One of the best things that Okanagan decided to do is to explain absolutely everything to its consumers. Why? Well, if someone understands what their services and/or products are and how it can help them, wouldn’t people want to try it? In most cases, they would. Hence, whatever you are selling, do not forget to explain how it can be beneficial to your customers, as well as the potential ones.

You may be wondering how you can do this. Well, one of the easiest ways is to, for instance, create video tutorials or presentations. This will definitely teach people what they need to know, but, it will also walk them through how you can do something or how they can set something up.

3. SEO is Not as Unimportant as You Think

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You must know about search engine optimization or SEO for short, and although some people are extremely scared to implement and try it, others such as Okanagan Cultivators are not. It can be time-consuming to do this, but, doing so will ensure that your business sees good results in a few months.

4. People Love High-Quality Content

Imagine a situation where someone needs to see how your product looks like, just to find a picture that is blurry and out of focus? This can lead to various things, including losing potential customers. Hence, you should only post high-quality content that will be able to showcase your product as it is.

But, there is one thing that you must keep in mind – do not forget about the old pictures you posted. People like to be thorough when investing money into something, which is why they also tend to do a lot of research, including scrolling to see the very first photos you posted.

5. Honesty is The Key

When trying to succeed in the business world, you should keep in mind that people appreciate honesty. For instance, Okanagan Cultivators had no problems with announcing that they chose the Dentons law firm to support its listing on the stock market. And, you can always read more information on the Internet about it, and how they explained everything to their followers.

6. Videos Are Becoming Increasingly Popular

‘Explainer’ videos are becoming increasingly popular, especially since people can easily comprehend certain things about your product. Additionally, if the assembly process of the item you are selling is complex, people will appreciate the how-to guide that they can utilize.

7. Email Marketing is Here to Stay

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A lot of people think that email marketing is dead, however, it still remains the most important marketing strategy to date. Why? It is easy, relatively cheap, and more importantly, it works. Besides, perhaps, promoting new services or products, Okanagan Cultivators also suggest trying to send other things such as coupons, discounts, and promo material.

8. Client Information is Important

The data you can collect on where your customers are from, how old they are, what products they prefer can actually help you quite a lot with your marketing strategies. Hence, ensure that you learn and figure out what your customers’ desires are, as well as what they might find beneficial.

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9. Everything Needs to Be Unique And Personalized

A lot of companies fail to execute well planned personalized branding and messaging – and no, we do not mean adding your company’s name to your email greeting. This means that you need to learn and use what your customers fear, need, want, and require in their lives, hence, ensure that you implement the aforementioned tip.

10. Rewarding Your Clients is Crucial

We mentioned earlier that you could use your email marketing strategy for sending your clients coupons and discounts, but, it is worth mentioning that it is also important for you to understand that your clients appreciate being valued. For instance, if they purchase an order above 100$, you can add a small gift such as a gift card that they can use.

Additionally, do not forget about free giveaways! People love receiving free stuff, hence, think about innovative and creative ways that you can award your clients with. For instance, you can ask people to leave a comment for the best logo idea. Next, read all the comments, choose the best one, and then reward the person for the best idea by actually using – and paying them – for their logo.

Conclusion

As you can see, there is a wide range of marketing strategies utilized by Okanagan Cultivators, all of which helped their business grow and thrive. And, if you choose to implement some of these strategies, you might be able to do the same. So, now that you know what you can do, you might not want to lose any more of your time. Instead, go back to the beginning of this article, go through it once more, and determine what might be the best strategy for your company!

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