We can all agree with the statement that Instagram is a whole new platform when it comes to marketing. It should be said that no marketing strategy in the world cannot be as successful as it can be without using Instagram as a part of it. Some of the marketers even called it the “Holy Grail for social media marketers”.
It is especially useful for small businesses who are yet to achieve some significant progress, both in terms of reaching new customers and increasing revenue of the company. Since there are so many users, according to the newest reports around 1 billion active users, it doesn’t come as a surprise that so many marketers have found its potential interesting. In case an account has some really interesting and relevant content, you can be sure that it will be able to reach a significant following.
Furthermore, we can see that it managed to prove itself highly effective. There were a lot of different companies that tried this marketing out and have been able to achieve some exceptional results. In the future, we can expect this platform to grow even more and have even more potential. All of this information is making it a perfect choice for any marketing company to expand its business.
At the same time, you will be able to reach many people who are outside your country. The reason is that around 88% of Instagram users are not located in the US. So, every company has the opportunity to have both the opportunity to grow and reach some new targets, which were not as available before this platform established itself as a really useful one. Now, let us provide you with some ways you can make your Instagram profile’s marketing performance more effective.
1. Accumulate a Large Following
When talking about establishing an account on Instagram that has a task of being used for marketing purposes, it goes without saying that having a large following is one of the priorities. Therefore, you should invest all your time and resources in order to cover this first step. There are many ways you can actually do that.
Firstly, you can make your content so interesting and that a lot of people actually want to see it. Secondly, you can make the most of hashtags and see how effective they will be with attracting the following. Last but not least, you can buy followers and likes in order to bump your profile. In case you are interested in doing just that, be sure to check out GetInsta.
They quickly become the best Instagram followers&likes app for free. Provides a system to gather real Instagram users in one place to follow or like each other. All followers & likes you get are from the persons who like your styles. This app provides a reasonable increasing mode with you, out of the protection to your account while for some other growth service followers breed in a short time.
2. Frequent Posting
The whole point of Instagram is posting your content and attract people who are interested in it. Well, you can do that without having some relevant and interesting posts. At the same time, it way better if you decide to post your content pretty frequently. It will help you to stay relevant and fresh. It goes without saying that there are perfect times in a day when you can actually do it.
You should google this perfect time. Also, it should be said that posting frequent content will make sure that your audience will become more engaged in what you have to say. You will be able to establish a connection that will provide you with multiple benefits down the road. The trick is, you need to come up with so many relevant information and posts in order to be at top of your game. So, you should be creative.
3. Boost Engagement
When it comes to the question of engagement, there is no blueprint or magic formula you can use for it. Instead, you need to be pretty creative in order to achieve a proper level of engagement. You can take a look at some of the competition and have a sneak peek into their modus operandi. Naturally, the most obvious thing you can do is to conduct some kind of giveaway contests.
But before that, you need to make sure that all of your posts have enough likes, shares, and comments. This is something that is really hard to achieve, but, if you play your cards right, and your content is interesting and relevant enough, you will be able to achieve it, without a doubt. Furthermore, according to the newest update on Instagram’s algorithm, we can see that engagement plays a pivotal role. So, you should use the most of it.
4. Take the Most out of Stories
If we take a look at the newest Instagram statistics, we can see that an average user of this platform spends around half an hour watching stories every day. Furthermore, we can see that more than 30 million checks some of the stories every day. So, you should be creative enough to create the content that will provide you with the most interesting content you can post on stories. Also, you can use them every day, there are no limitations.
This is a pretty good way you can increase the engagement of your followers. One of the best things about stories is that you can post either images or videos on them. So, you should make the most of everything you would want to post on them. Pretty quickly, you will be able to witness their true power and why so many people use this feature. Let’s be honest, this is one of the features that made Instagram so popular.
5. Connect with Influencers
Since you are trying to attract more people to your account pretty much every day. You should think about connecting with some people who are influencing enough to help you do just that. We are talking about people called Instagram influencers. You know, those people have managed to market their accounts so well that they have millions of followers on the platform.
You can always connect one of them and propose some kind of business. You can either pay for a commercial, or you can establish some kind of deal where you can do something for them in return. Since there are so many influencers out there, you can be sure that you will have no problem finding some of the best ones. You can be sure of that.