There are more than 500 million blogs in the world today, and almost 2 billion websites. Some of them are easily recognizable and they are remembered by everyone who opens them, while others get forgotten as soon as the user closes the tab. The difference between the two is quality and branding. If you want people to return to your page, and if you want to attract large audiences, then you need to focus on the branding of the blog.
In this article, we are going to give you some tips and tricks on how to do that, and we will go into detail about how that is going to affect your success and later on, possible profits.
1. Be unique
There are millions of blogs out there, and if you want to get noticed and attract an audience, then you need to be unique. Being 100 percent unique is extremely difficult because there are so many content creators out there, but trying your best to show your personal style and thoughts will help you a lot.
If you want to brand your blog, then you need to be as different from the other content creators as possible. We are going to talk about the visual parts as well, but the way you create your articles and overall content will make people remember you and recognize you no matter where your blog is featured. It will also help a lot when it comes to plagiarism, and people will notice if someone else tries to steal or copy your style.
2. Implement videos
To become recognizable, and to brand your personal blog you should start implementing videos. People are more likely to watch a 2-minute video than to read a post that is 500 words long, and it is said that if you want to make people notice you, you should start implementing videos on your site.
Note that it is better if you create the videos on your own, and put your logo, trademark, and the colors of your brand in it. Note that you don’t have to spend time recording the content, and you can just use stock material, while still showing your personality and sense of style. Nowadays there are a lot of websites that will let you create the videos for free, or you will need to spend no more than a few bucks for a monthly subscription.
3. Pictures are important
If you don’t think you have the time to create videos right away, you can postpone that for later. However, you need to stimulate users visually by using the right photos. Choose stock images that you don’t have to pay for if you are just starting your blog, but make sure you use pictures with high quality.
It is said that the image will make the difference between users clicking on the post, or choosing not to open it. Find something interesting, recognizable, and easy to implement. Note that when people remember you use interesting and captivating images, they are more likely to remember your blog and you as a creator.
4. Be present on social media
To get recognized and to attract more people to your blog you need to be present on social media. BuyBestSuperfans suggest that when you combine SEO and social media marketing, you will not only attract more people, but your blog will be easier to find and show up on the search engines.
You don’t need to pay a lot of money to promote it, you only need to target the right audience. The great thing about social platforms is that you don’t have to pay for the subscription, and you can easily target people even without ads. Note that optimization is crucial, so if you want to be successful, but you don’t have the needed skills, you can always consult with a professional in the field, and look for help from a service that can increase your views and audience, no matter the platform, or the theme of your website.
5. Choose the right design
The design is the best way to get people to notice you. We are all visual creatures, and the opinion on if we like something or don’t like it is usually based on the first things we see. Experts suggest that if you don’t use the right design, no matter how good your content is, the users will not get to reading the posts.
Because of this, you need to spend a good amount of time researching what people want and steer away from patterns that are too loud or bright. You don’t want to make users’ eyes tired, and you don’t want the theme to be the thing that they always notice. Choose pastel colors, and if you want to include something that is bolder or brighter, do it to a point. Note that you can always change the design, but it is better to start with something that’s minimalistic and simple than to risk losing the audience even before you get it.
The tagline is another way to get people to recognize you. If you think about the most famous brands in the world, they all have a short and catchy tagline that we cannot forget. You don’t have to go with something long and know that even a few words will be enough.
The good thing about this is that you don’t have to choose the tagline right away. Even though it is recommended, you can always add it after you start your personal blog, and if you want you can change it later on. To be even more recognizable, you can implement it in your articles, and you should always put it on the first page of your website.
The number one rule for branding is that you should have a good logo that will be easily recognizable and remembered. Choosing the logo, or creating it may take a while, but it is better to spend time now than to rebrand later on when you already have people recognizing you because of it.
Note that the logo should have the color scheme you’ve already chosen for the blog, and it should be simple enough so that your tagline or anything else won’t get lost when you scale it down. You should use this logo not only on your website, but also on social media platforms, videos, images, and everything else you create.
These are some of the things you should know when starting your website. Don’t forget to choose the right colors, and to have that color scheme everywhere in your content, including the blog posts, logo, and social media pages. If you need help with anything, know that there are a lot of professionals out there that can help you reach your goal faster. Be creative, unique and the visitors will come to you.